We’re thrilled to announce the launch of our much-anticipated Spring 2013 Collection that simultaneously hews to the trends we’ve been cultivating but also manages to delve into previously unexplored product categories, fabrications and print stories to culminate in a line of apparel that further adheres to MPG’s ‘My Performance, My Lifestyle’ approach to activewear.
Women’s Spring 2013
While others continue to create seamless garments that are exclusively tight and form-fitting, we’ve gone in a different direction by including ruching at key points to add contour and provide concealment. The resulting product capsule features fluid silhouettes in fabrics with a luxurious softer hand feel.
The relaxed pieces, skewing towards lifestyle, deliver versatile layering options with or without a bra top and are perfect both during a workout or after.
Our python print story continues this season but has been limited to bottoms only, including our perennial best-seller, Avert. Spring 2013 will see the introduction of our geometric-patterened, chevron pique print which will imbue the collection with visually arresting textures in sheer, lightweight fabrics for tops and bottoms.
The exploration of organic cotton fabrication has resulted in a capsule of garments with a decidedly relaxed, lifestyle flavour. Soft drape and looser silhouettes have been combined with playful details such as cut-out shoulders and an oversized cowl neck for tops while our bottom, the Balance, has been executed in a wide leg flare.
Another exciting development we’re proud to announce is the inclusion of lace accents and panels on both active tops and outerwear, reflecting prevalent trends from the runways of fashion hubs around the globe. An extension of the captivating texture/fabric treatment story is the appearance of power mesh that is sheer yet remains highly functional.
Lastly, outerwear has been given an edgier, increased chic upgrade across the board with treatments such as waxed fabrications and ruching in striking silhouettes to continue MPG’s tradition of creating exceptionally stylish jackets for the inclement weather of the season.
Men’s Spring 2013
MPG’s men’s collection, skewed much more heavily to performance than the women’s, features the introduction of the aforementioned organic cotton fabrication to update the fleece segment, delves into antibacterial features, celebrates colour blocking and manages to push the envelope when it comes to breathing a fashion forward edge to the traditionally performance-inclined men’s line with slim pants and an active blazer.
Tops in our Active capsule have been constructed in an antibacterial mini-stripe while the traditionally staid colour palette has been amplified with hues such as orange, wasabi and atomic blue to add an extra bit of pop.
Similar to the women’s organic cotton capsule, the men’s segment in the same fabrication offers cozy pieces perfect for post-workout cover-up, outdoor activity during cooler temperatures and relaxed lifestyle pieces well-suited for casual lounging.
Color blocking for men, this season, relies heavily on contrast panels that are both ergonomically flattering on some styles whilst strikingly fashion-forward in asymmetric permutations on others. Especially exciting is our Mondrian-esque style, Frame.
The men’s Spring 2013 Collection, lastly, features some truly remarkable garments that elevate the men’s collection to an even higher echelon of fashion forward thinking. Our Imbue marks a long-awaited return to polo shirts, the Escape pant fuses casual pant construction to an activewear application and our ripstop blazer, Refine, featuring a snap-out vest, combines menswear tailoring with utilitarian functionality.
The expanding MPG accessories product category continues to extend the brand’s ‘My Performance, My Lifestyle’ philosophy that aims to bridge the gap between active and casual. From yoga mats, fitness balls and headbands/hair ties in Fall 2012, Spring 2013 will witness the introduction of new items such as a braided headband, sash hip bag ideally suited for carrying keys, lip balm, cash or an mp3 player, a highly stylized and striking water bottle and a geo printed snap scarf that can be worn both casually with jeans and a blazer or during a jog in especially chilly climes.
Other developments include new pieces to the rapidly evolving bag segment. For an upscale, urban and sophisticated look, MPG offers its Black Series bag that features yoga mat and water bottle holders, waterproof zippers and a handy compartment to store a laptop. The Expanding Tote is an update of the resoundingly successful Slouch Tote from Fall 2012 that, as one might expect, offers even more storage in a compressible and compact tote.
MPG’s adherence to advocating the ‘My Performance, My Lifestyle’ sustains its ardent belief that both garments and accessories can be utilized in a wide variety of settings and applications.