Taking our ‘My Performance, My Lifestyle’ philosophy to the next level, the Spring 2015 ‘I am, We are’ campaign expresses the MPG ethos in a simple statement to reflect the core values of our brand as expressed by our Messengers.
Each individual who appears in our editorial videos and images is on a personal journey, a relentless pursuit of athletic and artistic excellence for which there is no discernible zenith: Every accomplishment is a mere stepping stone to the next pinnacle to be reached, the next record to be broken. Resting on one’s laurels is never an option.
Along that path, the MPG apparel they wear not only forms a part of their athletic odyssey but allows them to communicate their personal aesthetic, character and philosophy. When each Messenger states,
‘I am MPG’ he/she is broadcasting to the world: Athletic performance is my life, MPG allows me to share myself.
The ‘We Are’ aspect of the campaign extends the message of the Messengers to every person in pursuit of the same goals.
Scroll down to meet our newest Messengers for the season, as well as some returning familiar faces:
Principal Dancer, American Ballet Theatre
Born in Sun Valley, Idaho, Isabella Boylston began dancing at the age of three. While training at the Academy of Colorado Ballet, she won the gold medal in 2001 at the Youth America Grand Prix Finals in New York City. In 2002, she began training at the Harid Conservatory in Boca Raton, Florida,
on a full scholarship.
Isabella joined the ABT Studio Company in 2005, the main Company as an apprentice in May 2006 and the corps de ballet in March 2007. She was promoted to Soloist in June 2011 and to Principal Dancer in August 2014.
Click here to see Isabella’s MPG Spring 2015 video.
Team USA Triathlete
Originally a swimmer, Michelle was first introduced to triathlon at the age of 12, and managed to take home 3rd in her age group on practically no training. By age 14, she had won the women’s overall and was placing with the top men. Although her passion for triathlon continued to grow, it ultimately came in a close second to swimming, which is why she decided
to swim in college for the University of Illinois at Urbana- Champaign, and continue to race triathlons in the summer.
As a swimmer and triathlete, Michelle raced well for the University of Illinois and was able to compete on the school’s Big Ten championship team. Unfortunately, after a lackluster performance at the Age Group Triathlon National Championships in 2011, her training and health went into decline. After quite a few tests, the team doctor discovered she had a birth defect in her heart that would require surgery. In January 2012, she underwent a catheter ablation procedure to mend her heart.
In spring of 2013, just over a year post surgery, she captured the Collegiate National Championship title, helping the team win the overall title as well. Shortly thereafter, she started racing as a professional and joined the national development program for the Rio 2016 Olympics.
Click here to see Michelle’s MPG Spring 2015 video.
Team USA Triathlete
Born and raised in South Florida playing soccer, baseball, surfing and running, Sean Jefferson began to concentrate on Cross Country and Track in high school before receiving a full scholarship to compete at Indiana University in Cross Country and Track where, as a sophomore, he was a Cross Country All American finishing 19th at the NCAA championships. By the time he finished college, he was a 6 time All American in Cross Country and Track.
After graduating from Indiana University, he signed a professional running contract with Nike and moved to Eugene, Oregon to train and race for the Oregon Track Club Elite.
In 2009, upon expiration of his Nike contract, he moved back to Palm Beach Gardens, FL to resume my running training. After sustaining an injury, Sean began swimming and cycling as cross training and decided to compete in a triathlon for fun and placed 4th in his first sprint triathlon. Since then, he has been hooked on the sport and began to increase his training, focusing on competing at the USAT Age Group Nationals, where he won his age group and finished 2nd overall. He ended his first season of competition with a 2nd place finish at the Toyota US Open in Dallas Texas with a run split of 31:02 that was the 2nd fastest split recorded out of the entire field, which included an international field and some of the top triathletes in the world.
His goal is to make the US Olympic team in Rio 2016.
Click here to see Sean’s MPG Spring 2015 video.
The Sexy Vegan, Personal Trainer
Ella has been a fitness and wellness professional for 12 years, with her certifications in Personal Training from the National Academy of Sports Medicine and Wellness Coaching from the University of Miami. She specializes in functional, bodyweight, and cross-training, as well as muay thai kickboxing. Ella obtained her Masters Degree in Social Work to gain additional skills in counseling clients, and is currently working toward her Doctorate in Holistic Sports Nutrition.
As a fitness competitor, Ella won the FAME Fitness World Championship in the bikini category, and took second place in the fitness and fitness model categories. In March 2013, she created her brand, Sexy Fit Vegan®. On her website, sexyfitvegan.com, she educates, motivates, and inspires people to get in shape from the inside out by training hard and eating a plant-based diet.
Ella’s driving force is her desire to empower people all over the world to get fit, be healthy, and feel sexy while keeping true to values of fitness, compassion, and conscious living.
Yoga Instructor and Creator of B.Tru Yoga
Britta Trubridge (B.A. Psychology), creator of B. Tru Yoga™ and the TruBlue Foundation, is a 500h RYT of the Sivananda Vedanta School, a 300h certified Ayurvedic Counselor and a Reiki Healer with specialties in acupressure, crystal and chakra therapies. Britta is also an AIDA3 star free diver, is the yoga specialist for the elite Vertical Blue free diving school and teaches a hatha blend of Sivananda-style, Kundalini and Ashtanga yogas laced with energy healing techniques, internal flexibility maneuvers and pranayama. Her synergistic work in combining yoga, freediving and energy healing has allowed for a beautiful infusion of the more subtle aspects of yoga into a well-rounded physical and spiritual practice.
Britta currently holds Caribbean Yoga Retreats Fall through Spring, European Workshops and Retreats in the summer and offers Ayurvedic Consultations year round.
Spring 2015 marks Britta’s second appearance in an MPG campaign.
Click here to see Britta’s MPG Spring 2015 video.
MOTIVATOR TO MOVE, CELEBRITY FITNESS EXPERT/ TV PERSONALITY
Craig Ramsay’s versatile background — as a former ballet dancer, hockey player, fitness model, broadway actor and trained contortionist — makes him one the most sought after fitness experts in the business. Craig’s first foray into television was Bravo’s Thintervention, and he has been engaging and charming audiences ever since. Craig’s latest book “Anatomy of Stretching” has reached international success as one of the most thorough, informative and practical stretching books on the market. The success of his online series “5 minute workout anywhere” on ulive.com and his popular blog “Fit and Fabulous” has made him an internationally recognized wellness guru with a mission to transform as many lives with his motivation to move messages.
Craig’s style of transformation has been noted to be the most unique yet effective way of promoting health and self care. With so many informative and inventive methods to entertain and empower, be sure to check out his websites.
Spring 2015 marks Craig’s second appearance in an MPG campaign.