2016
03.31

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julianne-hough-eventLast week was the official launch of the MPG Sport Spring collection at Lord and Taylor. Hosted at the Fifth Avenue Lord and Taylor, we celebrated the launch with a meet and greet with MPG Sport ambassador, dancer, actor and performer Julianne Hough! Between the press and the hundreds of fans showed up to celebrate with us and shop the collection exclusively sold at Lord and Taylor, it was quite the party.

Fan favorites include the black Blocker Capris and the Distinct Keyhole Sports Bra both from Julianne’s collection. Julianne Hough arrived looking stunning in a blush pink dress perfect for greeting and taking photos with the guests.

 

julianne-hough-interviewIf you missed it, be sure to check out the behind the scenes photos and the step and repeat images available now on the MPG Sport Facebook page, and special video of the event here; Lord and Taylor with Julianne Hough.

And—we are excited to announce that MPG Sport was featured on Access Hollywood.

We would also like to offer a gracious thank you to Karma Water that kept us all hydrated and on our game throughout the day with their vitamin water.

Thank you to everyone who attended the launch!

 

2015
12.16

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FOR IMMEDIATE RELEASE:

WINNIPEG, MANITOBA (December 16, 2015): Today, MPG is excited to announce a long-term collaboration with Emmy award-winning triple-threat Julianne Hough. Coinciding with MPG’s growing visibility in North America, this partnership marks a significant milestone as the brand continues to prevail in fusing fashion with function.

For MPG, the choice of Julianne Hough for this special collaboration is a direct extension of their core philosophy: My Performance, My Lifestyle. “Julianne Hough is the epitome of MPG’s core customer. Her healthy, fast-paced lifestyle requires seamless transitioning from rehearsal to social events to performances and everywhere in between. Our collections allow active individuals like Julianne to pursuit athletic and artistic excellence without sacrificing fashion for function,” says Ash Modha, CEO of MPG.

Hough, who became a household name as a two-time professional champion on ABC’s “Dancing with the Stars,” currently appears as a judge on the hit series and will be seen next in the feature film “Dirty Grandpa” opposite Robert De Niro and Zac Efron and will star in the FOX Television’s “Grease: Live” in January. “MPG has established strong roots in the dance and performance community and I love the fact that their designs are fashionable and use the latest state-of-the-art fabrications,” says Hough. “I gravitate towards pieces that are versatile enough to easily transition from active to ready-to-wear, so this brand is a perfect match for me.”

The collaboration will be introduced with 12 favorite styles curated and selected by Julianne from the Spring/Summer 2016 collection and future plans include a capsule collection designed by Julianne. Bridging the gap between performance and function, MPG’s latest collections marry trend worthy style with their signature emphasis on 4-way stretch, moisture wicking, breathability and quick-dry mesh ventilation to enhance ultimate comfort and maximum execution. Also, the company’s barrier technology uses seam sealed, anti-pilling and barrier yarn to ensure the highest waterproof protection in its fabric.

MPG’s online shop will offer the latest designs, including Hough’s curated selections, beginning in early February. The online destination offers a variety of pieces that are selected to build a fashionable edge to meet active lifestyles while remaining on-trend and stylish. To shop MPG, visit mpgsport.com and at select retailers worldwide.

The deal with MPG was brokered by Creative Artists Agency (CAA) on behalf of its client Hough.

For PR & Marketing Inquiries contact pr@mpgsport.com

For Sales Inquiries contact orders@mpgsport.com

ALSO ANNOUNCED IN:

People Magazine Online



Women’s Wear Daily

2015
10.08

Time to sweat? Choosing the right sports bra can make or break your workout. With so many options out there it’s difficult to decide. To find the right sports bra for you, consider this:


Different activities require different support. Full support is perfect for your high intensity bootcamp class while light support is most comfortable for your restorative Hatha Yoga class.

When buying a sports bra the best ones mold to your body, breathe, and offer you a ‘no hassle – get right down to your workout’ quality.

You can have it all! Never sacrifice the right support for style and/or comfort.

To make shopping for the right sports bra a little easier we’ve narrowed down our fall favourites to these three. Depending on your mood, style and your favourite activity you’ll quickly decide which one works best for you.

 

Workout feeling confident with the right support today:

BOLD SUPPORT:

Not your average sports bra, MPG’s Elliptical hooded sports bra turns convention on its head by offering a removable hood on this high quality stylish undergarment. The genius of it all lies in its innate ability to be layered under other tops for a bit of added coverage when a chill is in the air. The bra features removable cups, a ponytail hole in the hood and 4 rows of stabilizing elastic at the back for increased comfort and fit. Make a statement with the hood up or zip it off and wear this fashion forward piece with your favourite running shorts to go that extra mile! This sports bra has four-way stretch and is breathable, moisture wicking, and quick drying to keep up with you.

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FRICTION-FREE:

MPG’s Shape Up sports bra has been specially designed to provide maximum smooth comfort by eliminating the need for seams. Using two layers of Seamless Infinity 360 fabric it’s doubled up on support while giving you more freedom to move. Triangular front ruche detailing adds increased bust definition while the convertible strap allows for personal customization. The Shape Up seamless double layer bra offers maximum comfort with the added bonus of being moisture-wicking, quick drying and breathable.

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SOFT SUPPORT:

MPG’s Assert sports bra provides medium ventilated support using performance Jersey and mesh for you to become one with your practice. Feel supported from your first downward dog to your final savasana in this comfortable yoga bra, ideal for long vinyasa sequences and other high intensity activities. This sports bra gives you the soft second skin feel you want and the support you deserve. For serious sweat, this bra breathable and quick drying. The tranquil mesh insert provides extra ventilation to stay cool, calm and collected while its inherent four-way stretch enables you to move freely in any direction.

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2015
09.04

MPG Fall 15 Collection

Fall 15 Campaign video compilation

Visit Our Youtube Channel for more videos of our Fall 15 Messengers


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Women’s Fall 15 Collection

Each season presents the MPG design team with a unique opportunity to create a collection that manages to encompass both the latest developments in activewear technology and design garments that echo and reflect the trends and styles found on runways in fashion capitals around the world. The MPG Fall 2015 Collection is no different.

Technology:

(Click here to Shop Technology)

Aero-Flow: Built-in air management systems provide ventilation when the temperature rises. Fashionable yet practical engineered mesh ventilation panels help you stay cooler and work out longer, allowing you to take your performance to the next level.

Metamorph: Versatile and transitional garments that adapt to the individual on the go with reversible options that combine two looks into one – for your active performance or your everyday lifestyle.

Performance Wool: Engineered blended wool fabrics provide lightweight insulation and performance.

Fusion Remix: Offering the best of both worlds, we have blended knit and woven fabrics into one garment, giving the wearer the structure and element protection of a technical woven fabric and the 4-way stretch and comfort of an active knit fabrication. These pieces are highly versatile, suitable for trans-seasonal wear and offer wind protection as the temperature cools this season.

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Men’s Collection

Our Men’s 2015 Collection focuses on performance-oriented pieces, infused with stylistic details and always keeping functionality a top priority. The colour palette is a combination of a perennially favourite men’s hues punched up with bright accents. Military green and shades of grey neutrals pair brilliantly with pops of orange and blue velocity. Silhouettes have been refined to be slimmer and streamlined, echoing prevalent market trends, and provide a tailored approach to men’s active. Slim sweat-pant jogger styles continue to dominate the active and casual men’s wear market and are well represented in MPG’s Men’s Fall 2015 Collection.

2015
04.22

Spring 2015 Swim Capsule

The capsule marks MPG’s inaugural entry to the active swim market yet continues the brand’s continuing design philosophy of fusing fashion and performance. The garments herein are not only meant to be worn in the water but can be used during land workouts as well, making them ideal for triathlons, summer sports, beach runs and other water sports/activities. The designs offer 50+ UV protection and feature ventilation and high visibility accents.

Mesh inserts and panels are dramatically juxtaposed against an haute-couture lace pattern that invokes a touch of edginess slamming into classical sensibilities. The resulting pieces are unlike anything ever before seen in the swimwear market segment.

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Cutter one-piece swimsuit.

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Paradise bikini top and Speedie boy short.

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Dune amphibious sports top.

Speedie

Speedie boy short.

Ripple detail

Ripple bikini bottom.

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Paradise bikini top detail.

Hybrid

Hybrid amphibious bottom detail.

 

Cutter front detail

Cutter one-piece swimsuit detail.

Beachie back detail

Beachie tank detail.

2015
03.27
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MPG Messenger and American Ballet Theatre principal dancer, Isabella Boylston.

Since it was first launched in Fall 2013, our designers have continued to refine and find new technologies and features to ensure the garments found in our COMMUTER CAPSULE remain at the forefront of fashion forward styling but also provide fully functional attributes such as reflectivity, ventilation for heat management, moisture wicking, 4-way stretch, breathability and element resistance.

Flippable cuffs, hems and pocket flaps cleverly obscure reflective accents allowing each to be deployed when the sun sets and light conditions become less than ideal while ventilation details have also been concealed under zippered keyholes.

Subtlety is key here, conveyed by the capsule’s decidedly subdued and restrained colour palette consisting of tarmac, sand dune, black and military green hues.

For the active woman on the go who might walk or cycle to work, the MPG Spring 2015 Commuter Capsule strikes a brilliant balance between professional aesthetics and performance functionality.

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CONCRETE

2015
02.25

Taking our ‘My Performance, My Lifestyle’ philosophy to the next level, the Spring 2015 ‘I am, We are’ campaign expresses the MPG ethos in a simple statement to reflect the core values of our brand as expressed by our Messengers.

Each individual who appears in our editorial videos and images is on a personal journey, a relentless pursuit of athletic and artistic excellence for which there is no discernible zenith: Every accomplishment is a mere stepping stone to the next pinnacle to be reached, the next record to be broken. Resting on one’s laurels is never an option.

Along that path, the MPG apparel they wear not only forms a part of their athletic odyssey but allows them to communicate their personal aesthetic, character and philosophy. When each Messenger states,
‘I am MPG’ he/she is broadcasting to the world: Athletic performance is my life, MPG allows me to share myself.
The ‘We Are’ aspect of the campaign extends the message of the Messengers to every person in pursuit of the same goals.

Scroll down to meet our newest Messengers for the season, as well as some returning familiar faces:

ISABELLA BOYLSTON

Principal Dancer, American Ballet Theatre

Born in Sun Valley, Idaho, Isabella Boylston began dancing at the age of three. While training at the Academy of Colorado Ballet, she won the gold medal in 2001 at the Youth America Grand Prix Finals in New York City. In 2002, she began training at the Harid Conservatory in Boca Raton, Florida,
on a full scholarship.
Isabella joined the ABT Studio Company in 2005, the main Company as an apprentice in May 2006 and the corps de ballet in March 2007. She was promoted to Soloist in June 2011 and to Principal Dancer in August 2014.

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Click here to see Isabella’s MPG Spring 2015 video.

MICHELLE MEHNERT

Team USA Triathlete

Originally a swimmer, Michelle was first introduced to triathlon at the age of 12, and managed to take home 3rd in her age group on practically no training. By age 14, she had won the women’s overall and was placing with the top men. Although her passion for triathlon continued to grow, it ultimately came in a close second to swimming, which is why she decided
to swim in college for the University of Illinois at Urbana- Champaign, and continue to race triathlons in the summer.
As a swimmer and triathlete, Michelle raced well for the University of Illinois and was able to compete on the school’s Big Ten championship team. Unfortunately, after a lackluster performance at the Age Group Triathlon National Championships in 2011, her training and health went into decline. After quite a few tests, the team doctor discovered she had a birth defect in her heart that would require surgery. In January 2012, she underwent a catheter ablation procedure to mend her heart.
In spring of 2013, just over a year post surgery, she captured the Collegiate National Championship title, helping the team win the overall title as well. Shortly thereafter, she started racing as a professional and joined the national development program for the Rio 2016 Olympics.

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Click here to see Michelle’s MPG Spring 2015 video.

SEAN JEFFERSON

Team USA Triathlete

Born and raised in South Florida playing soccer, baseball, surfing and running, Sean Jefferson began to concentrate on Cross Country and Track in high school before receiving a full scholarship to compete at Indiana University in Cross Country and Track where, as a sophomore, he was a Cross Country All American finishing 19th at the NCAA championships. By the time he finished college, he was a 6 time All American in Cross Country and Track.
After graduating from Indiana University, he signed a professional running contract with Nike and moved to Eugene, Oregon to train and race for the Oregon Track Club Elite.
In 2009, upon expiration of his Nike contract, he moved back to Palm Beach Gardens, FL to resume my running training. After sustaining an injury, Sean began swimming and cycling as cross training and decided to compete in a triathlon for fun and placed 4th in his first sprint triathlon. Since then, he has been hooked on the sport and began to increase his training, focusing on competing at the USAT Age Group Nationals, where he won his age group and finished 2nd overall. He ended his first season of competition with a 2nd place finish at the Toyota US Open in Dallas Texas with a run split of 31:02 that was the 2nd fastest split recorded out of the entire field, which included an international field and some of the top triathletes in the world.
His goal is to make the US Olympic team in Rio 2016.

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Click here to see Sean’s MPG Spring 2015 video.

ELLA MAGERS

The Sexy Vegan, Personal Trainer

Ella has been a fitness and wellness professional for 12 years, with her certifications in Personal Training from the National Academy of Sports Medicine and Wellness Coaching from the University of Miami. She specializes in functional, bodyweight, and cross-training, as well as muay thai kickboxing. Ella obtained her Masters Degree in Social Work to gain additional skills in counseling clients, and is currently working toward her Doctorate in Holistic Sports Nutrition.

As a fitness competitor, Ella won the FAME Fitness World Championship in the bikini category, and took second place in the fitness and fitness model categories. In March 2013, she created her brand, Sexy Fit Vegan®. On her website, sexyfitvegan.com, she educates, motivates, and inspires people to get in shape from the inside out by training hard and eating a plant-based diet.

Ella’s driving force is her desire to empower people all over the world to get fit, be healthy, and feel sexy while keeping true to values of fitness, compassion, and conscious living.

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BRITTA TRUBRIDGE

Yoga Instructor and Creator of B.Tru Yoga

Britta Trubridge (B.A. Psychology), creator of B. Tru Yoga™ and the TruBlue Foundation, is a 500h RYT of the Sivananda Vedanta School, a 300h certified Ayurvedic Counselor and a Reiki Healer with specialties in acupressure, crystal and chakra therapies. Britta is also an AIDA3 star free diver, is the yoga specialist for the elite Vertical Blue free diving school and teaches a hatha blend of Sivananda-style, Kundalini and Ashtanga yogas laced with energy healing techniques, internal flexibility maneuvers and pranayama. Her synergistic work in combining yoga, freediving and energy healing has allowed for a beautiful infusion of the more subtle aspects of yoga into a well-rounded physical and spiritual practice.

Britta currently holds Caribbean Yoga Retreats Fall through Spring, European Workshops and Retreats in the summer and offers Ayurvedic Consultations year round.

Spring 2015 marks Britta’s second appearance in an MPG campaign.

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Click here to see Britta’s MPG Spring 2015 video.

CRAIG RAMSAY

MOTIVATOR TO MOVE, CELEBRITY FITNESS EXPERT/ TV PERSONALITY

Craig Ramsay’s versatile background — as a former ballet dancer, hockey player, fitness model, broadway actor and trained contortionist — makes him one the most sought after fitness experts in the business. Craig’s first foray into television was Bravo’s Thintervention, and he has been engaging and charming audiences ever since. Craig’s latest book “Anatomy of Stretching” has reached international success as one of the most thorough, informative and practical stretching books on the market. The success of his online series “5 minute workout anywhere” on ulive.com and his popular blog “Fit and Fabulous” has made him an internationally recognized wellness guru with a mission to transform as many lives with his motivation to move messages.

Craig’s style of transformation has been noted to be the most unique yet effective way of promoting health and self care. With so many informative and inventive methods to entertain and empower, be sure to check out his websites.

Spring 2015 marks Craig’s second appearance in an MPG campaign.

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2014
10.02

Last week, MPG had the distinct pleasure, and honour, of being invited to participate in a very special event at the Hearst Publishing headquarters in New York City, specifically at their fitness center called theClub. As part of their Member Appreciation Week, the organizers included a Fitness Fashion Expo wherein leading brands in the activewear market segment were called upon to showcase and highlight their latest collections. As a label leading the forefront of fashion-infused, technically advanced apparel, we jumped at the opportunity to share MPG with the staff and editors at some of the most celebrated magazines in North America including Esquire, Cosmopolitan, ELLE and Marie Claire.
Needless to say, the fitness team at theClub loved what MPG has to offer and shared some great images of them working out in our gear. Scroll down to take a look:

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2014
09.11

Kish Modha: Retirement

Former VP of Administration and Human Resources at Mondetta Clothing, Kish Modha, has recently announced his retirement from the company though he will retain his role as President and Chairman of the Mondetta Charity Foundation, which he founded in 2006.

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As uncle to original partners, Ash and Prashant Modha, Kish was an early, and ardent, supporter of his nephews’ entrepreneurial spirit and could be relied upon to lend a vehicle, make loans/investments or provide guidance the young fellows, and their two friends Raj and Amit Bahl, so direly needed to make a go of the business they’d started. Plus, given his years of experience as a professional photographer, he was also able to ensure their first forays into editorial photography had the right look and feel the company wished to create.

Originally from Uganda, Kish, his wife, Divya, and the rest of his family was expelled from the only land they had ever called home. Prior to the dramatic events of 1972 under then dictator, Idi Amin, Kish had recently begun his career as a national parks game warden at Queen Elizabeth National Park in Uganda having realized his life-long dream of working with the animals he so dearly loved as a child. Although leaving East Africa was difficult, Kish embraced the challenge and ventured West as a humanitarian refugee eventually settling on the US Eastern Seaboard.

Those first few years were difficult, to say the least: Working odd jobs to make ends meet, he and Divya were suddenly thrust into a new world drastically different from their home. But they endured and, in 1975, decided to travel north to Canada where other family members had already settled. Upon arriving in Winnipeg, Kish was offered an opportunity to turn what was once a passionate hobby, photography, into a profession by opening a photo studio in the northern community of Thompson, MB where, against all odds, he found success as a small business owner.

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Several years later, he and Divya would return to Winnipeg where they would eventually open another three photography studio outlets, all of which flourished until the dawn of the digital age eventually forced Kish to shutter his last studio in 2005. Coincidentally at that time, Mondetta’s previous general manager was compelled to leave his position due to health reasons which allowed Kish to seamlessly transition to that role, a post that would ultimately become, as aforementioned, Vice President of Administration and Human Resources.

These days, Kish’s enduring passion remains the MCF, the achievements of which have been nothing short of remarkable. In Kampala, Uganda, the MCF has adopted a primary school in one of the city’s largest slums, Kamwokya Primary School. There, the MCF has made vast improvements to the kitchen, installed classroom partitions, constructed a play structure on the campus and, at present, is building an extra wing to provide additional classrooms for a rapidly expanding student body. In neighbouring Kenya, the MCF provides assistance to an orphanage in Lamu that currently tends to and cares for 52 children ranging in age from 1 month to 3 years old.

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Locally, Kish continues to remain active across a wide variety of voluntary and philanthropic pursuits and was awarded the ‘Humanitarian of the Year Award’ by the Indo-Canadian Chamber of Commerce and the ‘Unsung Hero’ award by the India Association of Manitoba in recognition of his efforts to tirelessly improve the lives of others.

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Always affable and all too eager to offer a warm greeting to every member on our staff, Kish will be missed at the office. But of course, we wish him the very best as he embarks upon the next chapter of his life and realize that our loss will be to the benefit of both the local and international community.

Good luck, Kish!

2014
09.03


by Sadie Nardini, founder of Core Strength Vinyasa Yoga, author of the 21-Day Yoga Body (Random House) and MPG Ambassador

As someone who has lost 40 pounds doing yoga, and also created the exact style of yoga, Core Strength Vinyasa Yoga that often gives yogis more weight loss and fitness results a—than other yoga styles including a lean, toned body.

As an a anatomy and yoga movement expert, who travels the world at the top levels, I designed CSV Yoga to do a few things that are unique and, I feel, make it a more targeted approach when you want to optimize your body composition and get your Zen on too:

*Activates your Deep Core Body Muscle Meridian: a line of muscles that spark more calorie burn and usage during the yoga session.

*Stimulates more heat, better digestion and better detoxification.

*Builds more comprehensive lean muscle mass, so you burn more fat and calories, even while you sleep!

*Is anatomically optimal so you can move more strongly without as much risk of strain or injury.

Yes, yoga can be one of the worst ways to lose weight, but it can also be one of the best. It all depends on the type you choose.

However, though this yoga style will trim and tone you, I advocate that a smaller number on the scale is not always better, nor healthier. Fit is the new skinny! . I happen to be built like a telephone pole, but Iʼve been 15 pounds lighter than this, and I didnʼt look well. I invite students to become fit and strong and toned–and at a proper weight for their frame, juicy to beanpole, and everything in-between. This is always a part of any discussion about yoga as a tool for inner and outer physical fitness.

I am also not just about the superficial body and am interested in how to stimulate all our systems to get more circulation, nerve flow, lymph cleaning, anti-aging, immunity and healing. And, I’m definitely proponent of a physically-based practice that leads students into other life lessons as they move.

Thatʼs why if you watch my latest Yoga for Weight Loss, or any, video of mine, or sit in a room with me in person, youʼll always hear a full spectrum of benefits you can receive from the time youʼve joined me, from calorie burn and weight loss to weight maintenance and whole body tone, but thatʼs not all.

I also mention that if you need to lose weight, then you can do it with this style. If you donʼt, thereʼs always “weight” to drop on other levels–stress, tension, old constrictive stories, toxins and anything else blocking you from being in your inherent state of healthy vitality and inner balance.

And, by the way, when I began yoga, I came for the workout, and I left before savasana. I wanted my body to look like the yoga body. Period. I would no more have meditated or read the Sutras than the man in the moon.

Of course, as I became more strong in my body, and transformed it, I also became more healthy, happy, confident, and calm. I started with a deep concern about my outer shape, and progressed into a profound interest in my own well-being and living the other beyond-backfat principles of yoga.

 

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And yes, I learned to meditate, and (usually) like it.

The physical gateway got me into yoga. Then yoga seeped in, and here I am today, teaching millions of people about the whole enlightening, empowering, transformative enchilada that a Hatha yoga practice offers them.

If you peruse my over 300 free videos on YouTube, youʼll see all sorts of topics, from how to breathe more deeply, to insomnia, quick meditations, power smoothies for energy, the meaning of OM, Core Strength, and–yep–weight loss.
I hear from virtual viewers all the time that they never thought of trying yoga until they found a video they needed for some issue or ailment, like dropping some unwanted pounds or de-stressing.

I havenʼt covered every doorway in, but I full well know that some people are attracted through the body. And–why the hell not?

In my opinion, to try any fitness program, yoga or otherwise, for the sole purpose of losing weight, in a country whose obesity and diet-related illnesses are skyrocketing, is something we should all encourage.

If you are seeking a powerful weight loss routine that has additional benefits, then yoga can be a perfect fit!

Just the act of coming to the mat, whatever oneʼs intention, shows a spark of self- nourishment, a seed of self-esteem and the root of courage that we as teachers have committed to help grow, whatever the surface desire might seem at first.

Not to mention that being sick and depressed, too-overweight and out-of-balance are some of the first obstacles that we as practitioners must aim to improve if we want to be able to optimally focus on the deeper layers of our being.

Itʼs not always possible, but, when it is under oneʼs control, when oneʼs habits are causing dukkha, or suffering, anxiety and stress on the system, then it is quite appropriate to target those areas, and shift them into more sukha, or ease in the body, mind, and heart—outside and in.

Here’s how!:

Try a 10-minute Yoga for Weight Loss video practice with me that gives you the benefits of 20 minutes of most yoga in just 10!

Or my 20-Minute Yoga for Fatburning & Weight-loss Yoga Sequence with 3 million views and counting!