WINNIPEG, MANITOBA (December 16, 2015): Today, MPG is excited to announce a long-term collaboration with Emmy award-winning triple-threat Julianne Hough. Coinciding with MPG’s growing visibility in North America, this partnership marks a significant milestone as the brand continues to prevail in fusing fashion with function.

For MPG, the choice of Julianne Hough for this special collaboration is a direct extension of their core philosophy: My Performance, My Lifestyle. “Julianne Hough is the epitome of MPG’s core customer. Her healthy, fast-paced lifestyle requires seamless transitioning from rehearsal to social events to performances and everywhere in between. Our collections allow active individuals like Julianne to pursuit athletic and artistic excellence without sacrificing fashion for function,” says Ash Modha, CEO of MPG.

Hough, who became a household name as a two-time professional champion on ABC’s “Dancing with the Stars,” currently appears as a judge on the hit series and will be seen next in the feature film “Dirty Grandpa” opposite Robert De Niro and Zac Efron and will star in the FOX Television’s “Grease: Live” in January. “MPG has established strong roots in the dance and performance community and I love the fact that their designs are fashionable and use the latest state-of-the-art fabrications,” says Hough. “I gravitate towards pieces that are versatile enough to easily transition from active to ready-to-wear, so this brand is a perfect match for me.”

The collaboration will be introduced with 12 favorite styles curated and selected by Julianne from the Spring/Summer 2016 collection and future plans include a capsule collection designed by Julianne. Bridging the gap between performance and function, MPG’s latest collections marry trend worthy style with their signature emphasis on 4-way stretch, moisture wicking, breathability and quick-dry mesh ventilation to enhance ultimate comfort and maximum execution. Also, the company’s barrier technology uses seam sealed, anti-pilling and barrier yarn to ensure the highest waterproof protection in its fabric.

MPG’s online shop will offer the latest designs, including Hough’s curated selections, beginning in early February. The online destination offers a variety of pieces that are selected to build a fashionable edge to meet active lifestyles while remaining on-trend and stylish. To shop MPG, visit mpgsport.com and at select retailers worldwide.

The deal with MPG was brokered by Creative Artists Agency (CAA) on behalf of its client Hough.

For PR & Marketing Inquiries contact pr@mpgsport.com

For Sales Inquiries contact orders@mpgsport.com


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