julianne-hough-eventLast week was the official launch of the MPG Sport Spring collection at Lord and Taylor. Hosted at the Fifth Avenue Lord and Taylor, we celebrated the launch with a meet and greet with MPG Sport ambassador, dancer, actor and performer Julianne Hough! Between the press and the hundreds of fans showed up to celebrate with us and shop the collection exclusively sold at Lord and Taylor, it was quite the party.

Fan favorites include the black Blocker Capris and the Distinct Keyhole Sports Bra both from Julianne’s collection. Julianne Hough arrived looking stunning in a blush pink dress perfect for greeting and taking photos with the guests.


julianne-hough-interviewIf you missed it, be sure to check out the behind the scenes photos and the step and repeat images available now on the MPG Sport Facebook page, and special video of the event here; Lord and Taylor with Julianne Hough.

And—we are excited to announce that MPG Sport was featured on Access Hollywood.

We would also like to offer a gracious thank you to Karma Water that kept us all hydrated and on our game throughout the day with their vitamin water.

Thank you to everyone who attended the launch!


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